Web Animation

Animation is widely used on the internet. Why? Well, what would most likely catch your attention? A still image of a building with dull colours, or a moving image with a brightly coloured bird flying around rapidly? Obviously, a moving image would capture your attention instantly. This is the main reason for including animation on web pages, to draw the viewers attention to something, to provide a demonstration or to entertain. 

The need for movement or an animation on a page depends on the purpose and content of the page. A financial institute would not really need animations on their pages, while an entertainment site obviously would have such movement.

Animation on a web page is any form of movement of objects or images. Animations are usually done in Adobe Flash, although Java and GIF animations are also used in many websites. Streaming video in Flash is coming increasingly popular.

Animated banners

 

Banner ads are all over the internet. On a lot of websites, you come to watch a video or get some information and are instantly bombarded with ads. Websites are paid to display these ads, so this is how they keep their services running.

A lot of these types of ads include animations. The animations in the ad are intended to attract your attention and entice you to take an action, like clicking on the banner to see more about the product or service. Another example is an animated company logo. Its movement draws your attention to the logo.

SWAG